This is an interesting snus, and quite unlike any I've had before. The scent is strong, easily escaping the sealed tin. Opening the tin, the first scent is watermelon(surprise!), but sticking my nose inside, and breathing deep brings up the scent of sour apple. I guess it's still watermelon, but sour apple is what immediately comes to mind. Weird...

As is typical for Jakobssons, the portions are plump, with a good moisture content. First thought when putting the portion in my mouth is "bubblegum". The stock flavor that bubblegum is, though I don't know what you'd call it. After that, the melon flavor comes up from the back, and for the next 15 minutes or so trades places back and forth with the bubblegum. There's a mild tartness, and the trademark Gotlandssnus bitterness lingers in the background with medium sweetness.

After 15 minutes, it mellows out and the melon flavor dominates, still with the bitterness, and the sweetness nicely attenuated. I still get a bit of sour apple in the background, but I think I'm just confusing that with the melon due to lack of familiarity. One hour in, and the flavor is still holding up well, though it is muted as one would expect.

All told, this is another fine addition to the Jakobsson's American lineup. I specify American, as I think this flavor will be especially appealing to American tastes. For me personally, I'm more of a traditionalist as far as snus flavors go, and as most of you are aware, I use use lössnus almost exclusively. I highly recommend it to everyone, and suspect it will become the favorite of many.

As an aside, the clumsy English is still on the back of the tin...

"Jakobsson's uniquely snus was early recognized thanks to it's special blend..."

Tsk Tsk guys :^P