Let me be serious for a moment.

It seems currently we are all up in arms about SM vs. v2 Saturday night at the Metrodome. I'm all for fair play and I feel mudslinging is the low road so I am not going to sink to that level. I am not picking sides verbally, just using my wallet.

Ok. That was enough.

Here is my two cents.

Personally I would get much more enjoyment from Swedish Match publically testing and berating American Snoose brands. Those, in my opinion, are sub par and wouldn't give them to my worst enemy. I want to see what numbers come out of that.

I also think Swedish Match also needs a new marketing approach. You know that scene in Crocodile Dundee where Paul Hogan is walking with the chick and he gets a switchblade pulled on him? He then pulls out his big-ass crocodile killing knife and says, "That's not a knife. This...is a knife."

Same setup....only in a bar. Some scene kid pulls out a mock tin of Camel snoose and some suave mother****er who is cooler than the Fonz, tougher than Chuck Norris and smoother than Sean Mother****ing Connery walks up to him with two chicks hanging on him and whips out a tin of Ettan los. With the deliverey of a Swedish Barry White calls the punk ass out and says, "That's not snus. This...is snus." Hillbillys a big ass pinch, grabs his beer from the bar and walks away flashing a smile and a wink. Done. American market conquered.

Other ideas....explosions, a General monster truck and Roda Lacket...well you come up with one. Stuff the baseline American can identify with. Not Hummers and ski trips....unless there are automatic weapons and more boobies involved. Ooh! Ooh! Celebrity endorsements. We all saw the dude from Abba using Ettan at that awards thing. Now get Brad Pitt to quit smoking with General.

So. Recap. Real snus is awesome and everyone who makes real snus should at least professionally be courteous to each other in my opinion. We all want this to work here in America...and true competition is what Americans want to invest in. Jersey Shore assholery is not how most of us like real companies to behave.

Now. Let's try this again...in a friendly way...

In my opinion....of course.