By mid June Nick and Johnny Black will undergo a makeover from black portion to white portion. The transformation also includes a new name, Nick and Johnny Strong White, as well as a new design of the can. However the flavor, nicotine level and weight will* remain the same.


Nick and Johnny Black was launched on the Norwegian market in 2009. The new product was appreciated by the Norwegian consumers but it did not meet the highly set expectations. Considering that white portion and products with higher nicotine level is a growing segment in Norway, Swedish Match decided to combine these two properties in one product – Nick and Johnny Strong White.

Nick and Johnny Strong White is available in Norway in Travel Retail and online.

Swedish Match will start distribute the new product from week 26 (28th of June)