2011 Swedish Match Annual Report
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Swedish Match continued its efforts behind Swedish snus in the US market. Consumption in 2011 is estimated to be in the range of 40 million cans, an increase of approximately 7 million cans compared with the preceding year.
Still a very small percentage of moist snuff in the US but it is a good growth rate of about 20%. I think the moist snuff rate increased in the US was about 7% in 2011.
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Originally posted by precious0073,3 MSEK
Holly cow
just scanned the 2011 .pdf
what's with this general snus ?
never seen it before
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Originally posted by BadAxeIts the stuff they made for us AMericans and is crap. Has a diet aftertaste just like the Camel and Marlboro snus they have here. No idea why they think its what we want. But its awful.
What I do recall is that I would take the general white in a round can anyday before this stuff.
I just do not understand the effort for this creation and what they are expecting in profit.
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Originally posted by truthwolf1I just do not understand the effort for this creation and what they are expecting in profit.
They're polluting the General name by releasing fake snus under it's banner. Years ago with dip, Happy Days was the starter dip, and then people switched to Skoal or Copenhagen. SM should have created a new name for their fake snus, and left General alone.
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Originally posted by spirit72Ehhh, yeah....all I want from Match right now is to be able to run down to Speedway or GetGo and grab a few cans of Ettan.
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Originally posted by BadAxeIts the stuff they made for us AMericans and is crap. Has a diet aftertaste just like the Camel and Marlboro snus they have here. No idea why they think its what we want. But its awful.
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for Europeans (we should fight to stop the ban!!!):
European Union
Tobacco for oral use, except those intended to be smoked or chewed, has been banned in the EU since 1992. As Swedish snus is neither smoked nor chewed, it is prohibited. Upon Sweden’s entry into the EU 1995, the country was granted a permanent exemption from the ban on snus. Cigarettes and other types of traditional smokefree tobacco products, including Asian/African types, chewing tobacco and nasal snuff, are sold legally within the EU.
EU regulation and the access to the internal market it provides, gives substantial benefits to EU member states. At times, this regulation can become burdensome, which may explain why the Commission President Barroso intends to make “smart regulation” a key priority in his second term of office. This “smart regulation” should improve European policy making by strengthening the standards of both impact assessments (cost/benefit analyses) and of external consultations, while emphasizing evidence based assessments. The European Commission is currently undertaking a revision of the Tobacco Products Directive 2001/37/EC, with the aim of improving the functioning of the internal market and the health of the EU population. Swedish Match hopes that the ambition of “smart regulation” prevails during the revision of the Tobacco Products Directive. During summer 2011, the European Commission’s Directorate General for Health and Consumers published the results of the public consultation on the current revision of the directive that took place at the end of 2010. The public consultation generated an unprecedented 85,000 responses, which is by far the highest number that any consultation has ever generated. The vast majority of contributions came from individual citizens, illustrating the considerable interest in EU tobacco control policy. The great interest that the current revision has attracted, together with strengthened standards of policy making and the complexity of the issues, possibly explains why the legislative proposal is being delayed by at least six months. A new legislative proposal by the European Commission is expected prior to the end of 2012.Swedish Match
is of the opinion that:
••The current EU ban on Swedish snus lacks a justified reasoning and is both discriminatory and disproportionate
••The current EU ban on Swedish snus is a violation of the free trade principle and distorts the function of the internal market
••The ban on snus denies adult European smokers access to a traditional and viable non-combustible tobacco alternative that is scientifically well documented
••All smokeless tobacco products should be subject to consistent and non-competitive product regulation based on product quality and consumer protection
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