Re: The new N&Js. According to SM they're not concerned in the slightest about what Americans think about Nick and Johnny... it's all about what Norway wants. Norway is starting to shift tastes to sweeter stuff like Skruf Cranberry, which is like on the top five best sellers along with Röda Lacket. The younger snusers are getting tired of the "old man brands" like General and Grov.
Maybe Mr. GN can answer this for me, because nobody else has so far. Why is it all about Norway? Snus makers don't give two squats how their brands sell in Denmark, Sweden or the US, but they scrutinize Norway as if it was an oracle of snus truth.
These are all of the things we have Norway to thank for:
Metallic cans
Catch lids
Sterk/Extra Sterk/Insanely strong snus
Mini Portions
The Nick and Johnny line
and pretty much every snus that has been cancelled has been cancelled because Norway didn't buy it.
Here's an example. A quarter of all snusers in Norway say "Gee, I really love this Tranbar fruit snus. I like the hip new branding. I like strong snus. If they mixed them all together I would buy it."
So Swedish Match combines all of these things that Norway says it wants (Claq Qui) and they don't buy it. Which sucks for everyone who isn't Norwegian.
So the next time your favorite snus gets cancelled, blame Norway. There's probably four people in the entire country of Sweden that like Probe snus, but they keep making it because old men in Norway won't give it up. And I ask of you the same question I ask at all Swedish Match press meetings: why is there a Probe snus and not a Claq Qui? Maybe they should have marketed it to all the old men who use Probe, then it would be a good seller.
There's a generational divide in Norway that just isn't there in the rest of Scandinavia. In Sweden, everyone from age 8 to 80 uses General. In Norway, they'd call you an old geezer and throw you a can of Skruf and tell you to get with the program. Hence, Nick and Johnny.
At least they aren't scrutinizing USA(yet) for snus flavors :^D
Maybe I just don't have a head for business, but I wouldn't cater to these people.
Clueless customer - I'd really like a snus that tastes like Apple Jacks
Me - Fsck you. I make snus that tastes like tobacco. If you squint a little, you can pretend bergamot tastes like Apple Jacks
Clueless customer - Well I'll start buying from Fruity Fun™ snus co.
Me - See ya. Oh yea, and I'll buy back my snus you already purchased. I don't want people thinking you use my snus :^D
Whatever the reason I think that Oral Fireworks is a stupid concept for a snus in both name AND flavouring. If I even so much as saw the idiot that invented this flavour walking down the street I would definitely have to be restrained from causing massive re-arrangement of their face.
Why can't they just leave the snus alone ... or at the very least - start inventing something decent again over at Swedish Match ... I give you:
Rallarsnus
Kardus (not the limited edition ones - the ones in regular cans)
Nick & Johnny Original Los
Nick & Johnny Original Portions
Claq Qui
Click
they could all come back and be miles better than any of the latest Nick & Johnny lines!
Squeezyjohn
Sometimes wrong and sometimes right .... but ALWAYS certain!!!
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