In the states the huge burger choice constellation can confound the price/quality ratio. In Houston, likely most places, for example a double cheeseburger at MickeyD is four dollars. At a Someburger shop a double cheeseburger fit for the gods is about the same. Even though a MacD's volume is hundreds of times greater than a Someburger their overhead is many many times what the small shop's is. So ironically the small shop can devote more resources in terms of quality indredients for their product than can a big outfit for a similar sales price.
Big chains are there for convenience--only. If people did not put that convenience at the top of their preferences then the lines at the small number of Someburgers would be hundreds of patrons long instead of the typical two or three. It works the other way as well. A "gourmet" burger in a good sit-down restaurant can go for more than ten bucks but few would say that the product is two or three times better than a quality burger from a small shop.
Big chains are there for convenience--only. If people did not put that convenience at the top of their preferences then the lines at the small number of Someburgers would be hundreds of patrons long instead of the typical two or three. It works the other way as well. A "gourmet" burger in a good sit-down restaurant can go for more than ten bucks but few would say that the product is two or three times better than a quality burger from a small shop.
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