Leaked Oreo Ad Shows Breastfeeding Baby Holding Cookie
CBS News ^ | April 20, 2012
Kraft Foods is attempting to clean up the mess made by the accidental release of a controversial Oreo advertisement that features a breastfeeding baby.
The ad shows a baby feeding from an uncensored breast and holding an Oreo cookie in its hand.
“Milk’s favorite cookie,” it reads at the bottom.
A spokesperson from Kraft told CBS St. Louis that the ad was not intended for mass public consumption.
“We’d like to clarify that Kraft Foods did not create this visual,” a spokesperson said in a statement via e-mail. ... “It was never intended for public distribution or use with consumers. And it has never run in Korea or any other markets.”
Cheil Worldwide, the advertising agency utilized by Kraft, has been credited with creating the design concept. (Warning: Graphic Image in Link)
(Excerpt) Read more at stlouis.cbslocal.com ...
CBS News ^ | April 20, 2012
Kraft Foods is attempting to clean up the mess made by the accidental release of a controversial Oreo advertisement that features a breastfeeding baby.
The ad shows a baby feeding from an uncensored breast and holding an Oreo cookie in its hand.
“Milk’s favorite cookie,” it reads at the bottom.
A spokesperson from Kraft told CBS St. Louis that the ad was not intended for mass public consumption.
“We’d like to clarify that Kraft Foods did not create this visual,” a spokesperson said in a statement via e-mail. ... “It was never intended for public distribution or use with consumers. And it has never run in Korea or any other markets.”
Cheil Worldwide, the advertising agency utilized by Kraft, has been credited with creating the design concept. (Warning: Graphic Image in Link)
(Excerpt) Read more at stlouis.cbslocal.com ...
Comment