Facing increasing pressure to get ahead of potentially more restrictive legislation, software developers and online advertisers have been struggling to reach consensus for an online privacy standard.
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When Microsoft unveils a new version of its Web browser, users will be able to traverse the Web as always but with one significant difference: The company plans to make "do not track" the default setting.
That means Internet Explorer 10 will automatically curtail a trove of personal information garnered while users surf anything from cat videos to mommy blogs, data shared by third-party companies to serve up targeted advertising.
The move puts Microsoft out in front of a process to set new Internet privacy standards and puts it at odds with the $31 billion online advertising industry.
That means Internet Explorer 10 will automatically curtail a trove of personal information garnered while users surf anything from cat videos to mommy blogs, data shared by third-party companies to serve up targeted advertising.
The move puts Microsoft out in front of a process to set new Internet privacy standards and puts it at odds with the $31 billion online advertising industry.
