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A 2011 article in Pediatrics magazine found that children who had been asked to taste a "new" cereal reported liking the same cereal more if there were a popular character depicted on the box. "The use of media characters on food packaging affects children's subjective taste assessment," the study concluded.
Little surprise, given the long history of breakfast cereal manufacturers marketing their wares with the help of colorful cartoon characters or figures already familiar from TV, movies and comic books.
The following gallery shows some of the more famous (and infamous) breakfast cereal mascots.
Left: Quisp, introduced in 1965 by Quaker Oats, was discontinued in the 1970s, but in recent years has returned to Earth via online outlets.
View the entire line-up: http://www.cbsnews.com/2300-3445_162-10016373.html
A 2011 article in Pediatrics magazine found that children who had been asked to taste a "new" cereal reported liking the same cereal more if there were a popular character depicted on the box. "The use of media characters on food packaging affects children's subjective taste assessment," the study concluded.
Little surprise, given the long history of breakfast cereal manufacturers marketing their wares with the help of colorful cartoon characters or figures already familiar from TV, movies and comic books.
The following gallery shows some of the more famous (and infamous) breakfast cereal mascots.
Left: Quisp, introduced in 1965 by Quaker Oats, was discontinued in the 1970s, but in recent years has returned to Earth via online outlets.
View the entire line-up: http://www.cbsnews.com/2300-3445_162-10016373.html
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