America's changing eating habits are killing Red Lobster.
The chain's parent company, Darden Restaurants, announced on Friday it was selling Red Lobster to a private-equity firm for $2.1 billion after years of sagging sales. While it may sound strange to call a chain with such a high price tag "dying," much of that $2.1 billion covers Red Lobster's real estate. What's left of the brand's value is "fairly minimal," Sterne Agee analyst Lynne Collier wrote in a note.
The cheddar-biscuit purveyor's demise is being hastened by a growing American preference for micro-managing meals that can be scarfed down quickly. The era of families sitting down to a meal conceived by food scientists and prepared in a kitchen they can’t see is fading. That is bad news for a host of other chains, including Olive Garden, which Darden still owns.
"Even as consumer spending has improved, many consumers have still been less willing to spend on sit-down meals," noted a recent report from market research firm IBISWorld. "Instead, consumers have shown a preference for cheaper fast-casual concepts.”
(Excerpt) Read more at huffingtonpost.com ...
The chain's parent company, Darden Restaurants, announced on Friday it was selling Red Lobster to a private-equity firm for $2.1 billion after years of sagging sales. While it may sound strange to call a chain with such a high price tag "dying," much of that $2.1 billion covers Red Lobster's real estate. What's left of the brand's value is "fairly minimal," Sterne Agee analyst Lynne Collier wrote in a note.
The cheddar-biscuit purveyor's demise is being hastened by a growing American preference for micro-managing meals that can be scarfed down quickly. The era of families sitting down to a meal conceived by food scientists and prepared in a kitchen they can’t see is fading. That is bad news for a host of other chains, including Olive Garden, which Darden still owns.
"Even as consumer spending has improved, many consumers have still been less willing to spend on sit-down meals," noted a recent report from market research firm IBISWorld. "Instead, consumers have shown a preference for cheaper fast-casual concepts.”
(Excerpt) Read more at huffingtonpost.com ...
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