I found the following quote on Swedish Match's US division website.
Is this doublespeak, or are the arguments of low TSNA of fire curing and fermentation vs. steam pasteurization of traditional snus invalid?
The production processes for American moist snuff and Swedish snus differ in that moist snuff in the US is fermented while Swedish-style snus is pasteurized. However, both production techniques complies with the quality standard GothiaTek®.
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