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WINSTON-SALEM, N.C. -- During board meetings, Reynolds American Inc. Chief Executive Susan Ivey likes to suck on dissolvable smokeless-tobacco strips...
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WINSTON-SALEM, N.C. -- During board meetings, Reynolds American Inc. Chief Executive Susan Ivey likes to suck on dissolvable smokeless-tobacco strips to get her nicotine fix.
She's hoping to tempt millions of smokers to follow her lead.
Confronted with the inexorable decline of cigarette sales, Reynolds is transforming14-04-10, 03:01 AM -
Smokeless tobacco becomes a target
Journal Graphic by Nicholas Weir
By Richard Craver | Journal Reporter
Published:... -
From Winston-Salem Journal:
Tobacco foes change strategy
They accept smokeless as less harmful than cigarettes
By Richard Craver... -
From Winston Salem Journal:
By Richard Craver | Journal Reporter
Published: March 15, 2009
R.J. Reynolds Tobacco Co....
