by Guest
Posted by: MN_Snuser
Swedish Match Launches General Snus Campaign
Smokeless promotion targeting key upscale U.S. markets
RICHMOND, Va. -- General Snus, the original Scandinavian snus introduced more than two centuries ago in Sweden, is now commanding a promotional army in the United States. Swedish Match has launched a multi-million-dollar campaign aimed at introducing the refrigerated pouches to upscale audiences in key U.S. markets and at high-end events, including the Sundance Film Festival and New York's Fashion Week.
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