Swedish Match claims V2 snus is poor quality

[Veganpunk]

I'd say 70% of my snus usage is V2 products.

[Snusdog]

I love V2 Brown and Blue los and will continue to have it in my regular rotation. Great snus.

Thus until SM shows its research and finding..............this seems little more than scare tactics............

Man I love Big Corporations.............and their ethics

[lxskllr]

Here's a copy/paste of a PM I sent. A couple details have been changed to protect the innocent :^D

I find the allegation HIGHLY suspect. That's like me saying the FDA poisons tobacco. They may or may not, but I have a vested interest in saying they do. Without firm numbers, it's really meaningless. How much bacteria? What kind of bacteria? Salmonella would be a greater concern than other kinds.

FWIW, I've had V2 lös in my fridge for well over a year, and aside from drying out, it's been perfectly fine. There's been no mold, or unusual flavors. In fact, I'd say it improves. The flavor mellows out with time. V2 is a little too heavy handed with the flavoring for my taste.

[Veganpunk]

Here's a copy/paste of a PM I sent. A couple details have been changed to protect the innocent :^D

Who'd you send the PM too lx?

[lxskllr]

Who'd you send the PM too lx?

It probably isn't confidential, but I treat it as such. I don't out PM conversations excepting blatant asshattery, but I haven't encountered that yet :^)

[Veganpunk]

[QUOTE=lxskllr;367998]It probably isn't confidential, but I treat it as such. I don't out PM conversations excepting blatant asshattery, but I haven't encountered that yet :^)[/QUOTE

That's cool.

[WickedKitchen]

The only V2 snus I've tried were the ones whipped up by WK (Blueberry SnusX snus).

The tobacco itself wasn't the best, but it was acceptable.

I'd say that most of the regular V2 products are better than the snusX. Thunder Original blows it away.

I've had many cans of Grov White that have had busted open portions.

[LincolnSnuff]

While General ES is my go to los, I enjoy the V2 products mainly because their price point is more than $10 cheaper per roll than most SM snus. Offroad Licorice, Frosted, and now Thunder Coola are always in my rotation. With a 3 roll order (1 roll being GES), I can get the price per can below $4 including shipping which is my goal.

I agree with the sentiments here that SM is seeing V2 take market share due to the lower price and demand for variety of flavors. Now they are trying to strike back with unsubstantiated claims of higher bacteria in the V2 line. I, for one, am not concerned about this as my cans immediately go into the freezer upon delivery. Good bye bacteria. I would imagine that if you pinch and hand bake los or touch another portion with your hands while reaching for one to use, you have put more bacteria into the can from your fingers than was there initially. Besides, we don't know what bacteria they are talking about here - some are good for us (digestion) while others can be harmful. We just don't know. Thanks SM, for making a claim with absolutely no data behind it.

[daruckis]

i really hate everything v2 makes. must be the bacteria.

[BradenL]

If they would post data tables I would support their claims, without them its just bad company politics...

[chossy]

So I'm thinking, 'What kind of rag is dn.se ... a muckraker .. or what?'

Just to put this into perspective:
Maybe our Swedish friends can fill us in. Is sensationalism the order of the day with dn.se? Or are they considered reputable? (I'm more familiar with The Local - Sweden's news in English.)

It´s the largest morning paper in Sweden so I´d say it´s fairly reputable. There´s no doubt in my mind that the SM rep. actually said this.

Nevertheless it would be interesting to hear more, from both sides here, isn´t there a V2 rep active on snuson? Maybe he/she could give some insight to this.... maybe.

[BNSFsnusHauler]

Your Aftonbladet avatar must be pretty old, i don´t think we´ll see that kind of headlines anymore!

[PipenSnus]

Most European countries have very strict regulations regarding the purity of consumer products. If Swedish Match had a legitimate claim about impurities in V2 products, why didn't they just quietly turn their research data over to the proper authorities and let them conduct an unbiased investigation? Issuing a press release to a major Swedish newspaper isn't exactly taking the high road.

I must admit, I've lost respect for Swedish Match due to the way they've handled this, whether their claims are true or not.

[spirit72]

I've never been a big fan of V2's offerings, but this kinda ticks me off.

Epic Fail on Match's part. Shut up and compete, fellas.

[snusjus]

They use percentages and the fact that v2 snus is not based in Sweded (and not under the Swedish fda)in that statement to discredit them.

If the threshold they speak of in Sweden is one part per million then 100 percent more than that is two parts per million. The numbers are so low that they can only get a rise from people through abusing the power of large numbers. It is bull poop. That plus the fact that it is not controlled by the Swedish fda makes the idiots tremble.

I like v2 snus and have never had a problem with them. They disclose their research and the numbers can be found. They will still receive my snus dollars....

Sorry. This crap makes me angry....whoever wrote the article.

Amen. The small difference in bacteria levels are probably nothing to worry about. However, I'm not a fan of v2; the tobacco quality is low but can be a good compromise when on a budget. It's like comparing craft beer to Natural Light -- the difference in quality is apparent, but they both get the job done.