In light of the recent cancelation of the Gotlandssnus Gra, I would like to propose a venture that may be lucrative for both Northerner and Gotlands as well as beneficial to the members of Snuson.
Here is my idea:
Why not run a seasonal release of the three Gotlandssnus los (Plain, Green and Gul) exclusive to Northerner.
However, here is the catch:
Set it up through Northerner as a preorder.
This does several things:
1. We get our beloved los
2. It drives business to Northerner (and is great PR for both Northerner and Gotlands )
3. It reduces the risk for Gotlands. They will know exactly how many cans they need to make prior to production. They could even make a few extra rolls to sell at Northerner and/or the Snuson shop as last chance for the season.
4. Such a promotion would create year around hype for both Northerner and Gotlands. It would also keep both the product and the site in the spot light year around. People would constantly be coming back to see if the next seasonal snus was ready for preorder (thus creating an effortless buzz and site traffic). It would also give Gotlands the opportunity to see if a different approach (one with little risk) is actually a way to tap a smaller but nonetheless viable market. If it does not work, don’t do it next season. If it shows potential………..it is easy money.
Sincerely,
Dog
Here is my idea:
Why not run a seasonal release of the three Gotlandssnus los (Plain, Green and Gul) exclusive to Northerner.
However, here is the catch:
Set it up through Northerner as a preorder.
This does several things:
1. We get our beloved los
2. It drives business to Northerner (and is great PR for both Northerner and Gotlands )
3. It reduces the risk for Gotlands. They will know exactly how many cans they need to make prior to production. They could even make a few extra rolls to sell at Northerner and/or the Snuson shop as last chance for the season.
4. Such a promotion would create year around hype for both Northerner and Gotlands. It would also keep both the product and the site in the spot light year around. People would constantly be coming back to see if the next seasonal snus was ready for preorder (thus creating an effortless buzz and site traffic). It would also give Gotlands the opportunity to see if a different approach (one with little risk) is actually a way to tap a smaller but nonetheless viable market. If it does not work, don’t do it next season. If it shows potential………..it is easy money.
Sincerely,
Dog
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