Popularity of snus brands in Sweden

[nicotine]

Anyone have any knowledge of how popular Gotlandssnus, V2, GN, Skruf, etc, are in Sweden compared to Swedish Match? I googled it but couldn't find anything relevant.

[lxskllr]

Last figure I saw was from around 2009, and that gave F&L(now BAT) 6% market share. They were the leading competitor to SM.

[nicotine]

Thanks. I did a little looking to find more up-to-date information, and I found this in their 2012 annual report [1]:



[1] http://www.swedishmatch.com/Reports/...lReport_EN.pdf

[heders]

Yeah, barely see people snusing anything other than SM products here. And if they do, it's budget brands when they are low on money.

[nicotine]

Heders, what about Skruf? According to SM's annual report, it's a lot more popular in Norway, which is surprising to me.

[heders]

Heders, what about Skruf? According to SM's annual report, it's a lot more popular in Norway, which is surprising to me.

Yeah, I've gotten the impression as well that it is more popular there. One reason for that also is that the Norwegians love stronger snus, so I think a hard-hitter there is Skruf Stark.

Here I almost never hear of someone using it. I think I've met two people in my life who did Skruf, and I never see a can on bars or resturants either.