I noticed the newer tins are a couple millimeters shorter than the old 50g tins. They've been light for awhile now, and I guess they decided it wouldn't do having 42g of snus rattling around in a 50g tin. The difference is very subtle, and I predict future shrinkage once people get used to the new smaller size. If they made it the correct size all at once, people would notice they were getting screwed out of snus, and that it costs more than the price on the tin indicates. At 42g, you're getting 1.6 fewer tins per roll. The next tin shrink will probably coincide with a reduction to 40g, or 2 fewer tins per roll. In 10 years it'll probably come in 2g mylar wrapped packets; sold at nearly the same price of course.
I don't fully blame Swedish Match. They're trying to hide the taxes from consumers, but that's bad too. If people are placated, they won't complain. Taxes will continue to rise without a peep, and tins will continue to get smaller. They should be packed in 50g tins, and priced as necessary. Fliers showing how much of the cost is going to taxes, and contact information for the legislators should be provided at point of sale. Get people angry about what's going on instead of clandestinely removing snus.
I don't fully blame Swedish Match. They're trying to hide the taxes from consumers, but that's bad too. If people are placated, they won't complain. Taxes will continue to rise without a peep, and tins will continue to get smaller. They should be packed in 50g tins, and priced as necessary. Fliers showing how much of the cost is going to taxes, and contact information for the legislators should be provided at point of sale. Get people angry about what's going on instead of clandestinely removing snus.
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