Thanks to a generous forum member, I've been able to try Triumph original and mint. They aren't bad, I have a preference for the mint, but the original's also usable. They're both sweet a la Camel snus, but not quite as much aspertame, and with a more traditional snus pouch shape. I rather like the tin and it's graphics. It has a retro kind of look, maybe early 60s, and the snus is arranged in an appealing way, with the circular star pattern of General Onyx.
I'm left wondering who these will appeal to. They're too candy like for dip users, and it's just dip to smokers LoL. With the severe restrictions on tobacco advertising, I don't know how they'll get smokers to switch. Also, I have to question the choice of sweetness that the companies seem to think Americans want. Judging by these forums, I think that most prefer the traditional snus styles, and if given a chance, I think the general American population would prefer the traditional style also.
I was talking with my buddy from work today, and we both agreed that snus would have a better chance over here if they made traditional snus, but used upscale packaging as in PM 1847, Diplomat, and Metropol. Give snus a sophisticated appeal, and play up it's European origins. I think that would sell better in the long run than Americanizing snus, and going for Americans love of sugar.
All in all, Triumph isn't bad, but I find it one dimensional when compared to traditional Swedish snus. I'd be interested in seeing how well PM 1847 did on the American market as compared to Triumph and Camel.
I'm left wondering who these will appeal to. They're too candy like for dip users, and it's just dip to smokers LoL. With the severe restrictions on tobacco advertising, I don't know how they'll get smokers to switch. Also, I have to question the choice of sweetness that the companies seem to think Americans want. Judging by these forums, I think that most prefer the traditional snus styles, and if given a chance, I think the general American population would prefer the traditional style also.
I was talking with my buddy from work today, and we both agreed that snus would have a better chance over here if they made traditional snus, but used upscale packaging as in PM 1847, Diplomat, and Metropol. Give snus a sophisticated appeal, and play up it's European origins. I think that would sell better in the long run than Americanizing snus, and going for Americans love of sugar.
All in all, Triumph isn't bad, but I find it one dimensional when compared to traditional Swedish snus. I'd be interested in seeing how well PM 1847 did on the American market as compared to Triumph and Camel.
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