
Reynolds American Inc.'s bid to make Camel a comprehensive tobacco brand has placed the manufacturer between the cheek and gum of users.
The company will launch Camel Dip, a premium moist smokeless product, in test markets in Colorado and Florida beginning in mid-June.
Camel Dip will be distributed through Reynolds' Conwood Co. subsidiary, making it the first time that the manufacturer has marketed a Camel product outside R.J. Reynolds Tobacco Co.
Camel Dip, which is expected to sell at retail for $4.50 to $5 a tin, will compete with Conwood's Kodiak and Philip Morris USA's Copenhagen and Skoal brands. It will make its debut in two styles -- Dark Milled, a traditional, fine-cut product, and Wintergreen Wide Cut.
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