Lucky Strike Bold InStore Fridge

[justintempler]

How's this for a unique in store display fridge?



For a larger size image click here

[Snusophile]

Looks fantastic, but even more intriguing are the 7-11 Swedish Meatballs special behind them!

[RRK]

Ew, I love it. Great industrial design. Looks like it would work well and is very user-friendly. Compact and eye catching. Which company makes Lucky Strike?

[aj01]

LS Strong coffee dispensers

This has been a problem with BAT/Lucky Strike in Sweden all along.

These dispensers look like coffeepots, and they will absolutely disappear in a 7-11 (which serves coffee), especially as they are much smaller in the photo than they look.

BAT/F&L have tried valiantly to run Limited Time Offers in 7-11 with small creative point-of-sale, but, if you've ever been in a Swedish 7-11, you realize that small POS means no visibility, even with an LTO.

[justintempler]

Andrew,

I've never been to Sweden but I don't expect those fridges to be there six months from now either. I look at them as a launch vehicle to create buzz about a new product, an expensive form of advertising if you will. Nothing more.

[RRK]

Re: LS Strong coffee dispensers

This has been a problem with BAT/Lucky Strike in Sweden all along.

These dispensers look like coffeepots, and they will absolutely disappear in a 7-11 (which serves coffee), especially as they are much smaller in the photo than they look.

Maybe they shouldn't put them beside the coffee cups? This should be on the front counter.

[Snusdog]

Yea this seems to be a trend for BAT. They had the same problem with a similar display placed in stores that sold Swedish strap on jet packs. People would go out into the parking lot strap it on and get ready to launch and all that would happen is two tins of snus would drop out and roll around at their feet. I understand it was a real customer service nightmare.

[PsychoHazard]

I wonder if they'd sell those fridges. I bet that would be perfect for my desk at work. :lol:

[lofat]

We have been trying to source a snus fridge for the office and that looks awesome.

[sagedil]

Andrew,

I've never been to Sweden but I don't expect those fridges to be there six months from now either. I look at them as a launch vehicle to create buzz about a new product, an expensive form of advertising if you will. Nothing more.

Also, remember, NO snus advertising is allowed. At all. So POS displays is really the ONLY chance BAT has to get Bold even noticed. Same reason the smaller companies are always changing can designs. The only way their snus can get noticed is if someone sees it in the snus freezer. So at least as Bold launches, these are the only way BAT has to "advertise" the snus

[Snusify]

Wow so not only are the cans cool but the fridge looks awesome. And not only that Lucky Strike Bold is one of the best tasting snuses I have ever had.

[TheDonk13]

there are some days i hate america...today is one of those days....really, why cant BAT just change the name on the same can for us American snusers who love lucky strike! i wish i would have had some foresight on the Lucky Strike ban...oh wells....maybe one day some nice guy in the UK will send me a Lucky Strike Bold can to make me squirm in my britches....until then i will just dream of that great snus flavor i can no longer have....