...Lorillard appears to be betting that Americans will continue to lean toward such traditional formulations of smokeless tobacco, as opposed to formulations they are less familiar with like snus.
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Chad I think they'll launch a low priced dip -
They never ventured out of their two test markets. they never seemed to do anything to push it. Heck, they even seem to have stopped Northerner from offering it.
I was addicted to this stuff once. Thanks to my dear friends who kept me in supply. I still have a 6 month old can open even. But I won't really mourn it like I have others. Discreet long ago pushed the Triumph out of my preferred desert, or sweet snus.
Just Triumph was really really decent, never understood why they never seemed to give it a fair chance to succeed. I mean, my god, look at how much Camel has pushed theirs. Like someone was pissed they made this decision to try and did everything they could to kill it in it's crib.Comment
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and there was a 2nd update which is pretty much identical but included a statement from Swedish Match
http://online.wsj.com/article/BT-CO-...atestheadlines
I agree sage, Lorrilard was just along for the ride hoping they would catch the wave without having to do any real work. That's why I say they'll enter with a low priced dip. If you don't spend any money on marketing your only real marketing tool is a low priced product....Swedish Match sells its flagship snus brand General in the U.S. as well as another brand called Catch. These were sold outside of the Lorillard joint venture and will continue to be sold here. Swedish Match will also continue selling the moist smokeless tobacco products, such as its Red Man and Timberwolf brands, it already sells in the U.S.
"We remain committed to the U.S. market," Lars Dahlgren, chief executive of Swedish Match said in an email statement. The company says the dissolution of the Lorillard joint venture has no bearing on its snus joint venture company with Philip Morris International Inc. (PM). That venture aims to distribute snus products outside of the U.S. and Scandinavia...Comment
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I think it has something to do with the fact that RJR has ALOT of money in their "SNUS" product. If Triumph got the push that Camel "SNUS" got, I see it could do alot better. But it didn't seem to get a good push, wasn't marketed right, and this I believe is a big part of it not suceeding.Originally posted by sagedil
Swedish Match should have kept it around, or kept producing it, in my opinion. But part of me things the induction of General Mint and the dissolution of their relationship with Lolliard is a sign that General Mint will be a product heavily pushed in the US Market, and this is something that was standing in their way.
I think they could have tried both. For instance, Tom, with American Snus, is selling Discreet because eventually I'm sure it will catch on. But he also has his low priced dip, Tomahawk, which I'm sure is helping to find the company and help him continuing to push snus, which I believe is his main product he is interested in.Originally posted by justintemplerComment
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Oh, he makes Tomahawk? Never had it myself, but the Youtube reviews... well you can see then yourself.Comment
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I haven't tried it, but it's pasteurized in the same way he does his snus.Originally posted by tom502Comment
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It might be similar to the Klondike then? I'd try it, but I've basically quit dip, once I found loose leaf. But the only dip style I did like was long cut Natural, and I don't think that's available by Tomahawk.Comment
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What flavors does Tomahawk come in? And where the hell is it available?Comment
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I'm not surprised at all. When it was first released with promotional pricing, the sales were still pretty low. I think Lorillard failed miserably at marketing Triumph. There were hardly any in-store advertisements or even instructions on how to use snus. I will congratulate R.J. Reynolds for at least marketing their product (Camel SNUS) very well.Comment
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I never even knew about Triumph until I joined this site. It was never available in my area.Comment
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Well, I've had this stuck in the freezer for a while, it's "expired", but this thread prompted me to open it, and try it:
Triumph Original.
Just opened it. Smells odd, not bad, heavy citrusy smell, I think. Nice star wedge arranged portions. The snus inside is actually moist. 01/12/2009 can. White portion,
Stuck the portion in, and well... this is not bad at all. Has a sweetness, but really well balanced, not over bearing at all. This is good, and an easy all time snus. Slight sweet citrus(bergamot?) taste. I really am not getting a tobacco taste, but it's ok, as this is very good. I'll empty this can easily.
Yeah, this is all a marketing fail. The product is good. Unique. Not a "candy" snus at all. Just the right amount of pleasant sweetness, and a good taste flavor.
Also have the Mint flavor in my freezer, I'll try that one in the near future.
I think these would have done well, if they were better marketed, and maybe advertised. These were not even available near me. I think SM getting these in gas stations was a great idea. I can only imagine the Mint must be better than Camel.Comment
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I concur on the marketing fail. Seems like Lorillard never wanted to take it seriously, and it never got out of Georgia and Ohio. Too bad, too, because it was the only American snus that was actually pretty decent.Originally posted by tom502
The mint was pretty good. Original seemed to me like it was a sweetened version of Röda.Comment
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