Originally posted by Snusdog
I bet they have a great margin on all of their products (even the ones in the metal tins) and wouldn't be surprised if the tobacco in the snus is a reworked byproduct of cigarette production.
If they did snus the right way, they'd lose their smokers and then have a three tin a week snusser taking the pack a day smoker's place. Unless they charge $15 a tin their bottom line revenue drops. If a tin costs what a pack of smokes does, they have to cut poorer selling brands that don't sell as well, lose buying power and get are forced to pay higher premiums on raw products and downward spiral out of a political and monetary super giant of a company....
Crappy snus is the short term answer to the question of, "How do we thrive in a society that is increasingly anti smoking?"
It's not just about money and power, it's about how much money and power for how long.
Mike
Edit: To clarify the translation of thought to screen.
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