From www.neurope.eu"
Drug candy must stay out of Europe
Tobacco companies stoop even lower
31 May 2009 - Issue : 836
Drug candy must stay out of Europe
Tobacco companies have to find new, inventive ways to market their products, as it is simply becoming difficult to hook consumers on the highly addictive life-suckers with the negative mindsets and advertising regulations.
The solution is being test-marketed in the USA as we speak. R.J. Reynolds, owner of the brand once heavily criticized for the child-appealing cartoons of Joe Camel, is taking one step forward, with tobacco flavored candy, including Camel sticks, minty tobacco stripes, and flavor dissolvable tablets. With one dissolvable tablet reportedly yielding 300% nicotine found in one cigarette - users who take too many can get nicotine poisoning.
What is going on? Is this really acceptable to our society?
"Really, what you're doing with kids actually, it's kind of like a gateway drug," Dan Smith with the American Cancer Society said. "You're getting them addicted to nicotine, which then leads them to possibly wanting to do other things."
While critics are coming down hard on R.J.Reynolds for this latest commercial project, representatives of R.J.Reynolds are highlighting the fact that there is no second hand smoke, and no waste issue involved.
The same company has also marketed cigarette substitute Snus to children, reportedly producing advertisements including slogans such as “air guitar-friendly” (clearly adult orientation right?).
Europe needs to regulate, and ban these products from finding their way to European markets. Nicotine is highly addictive, and there is absolutely no value to these products other than acting as a gateway to cigarettes, and even worse, harder drugs.
We call upon the EU Institutions to do their duty. Ban now, ban forever.
Drug candy must stay out of Europe
Tobacco companies stoop even lower
31 May 2009 - Issue : 836
Drug candy must stay out of Europe
Tobacco companies have to find new, inventive ways to market their products, as it is simply becoming difficult to hook consumers on the highly addictive life-suckers with the negative mindsets and advertising regulations.
The solution is being test-marketed in the USA as we speak. R.J. Reynolds, owner of the brand once heavily criticized for the child-appealing cartoons of Joe Camel, is taking one step forward, with tobacco flavored candy, including Camel sticks, minty tobacco stripes, and flavor dissolvable tablets. With one dissolvable tablet reportedly yielding 300% nicotine found in one cigarette - users who take too many can get nicotine poisoning.
What is going on? Is this really acceptable to our society?
"Really, what you're doing with kids actually, it's kind of like a gateway drug," Dan Smith with the American Cancer Society said. "You're getting them addicted to nicotine, which then leads them to possibly wanting to do other things."
While critics are coming down hard on R.J.Reynolds for this latest commercial project, representatives of R.J.Reynolds are highlighting the fact that there is no second hand smoke, and no waste issue involved.
The same company has also marketed cigarette substitute Snus to children, reportedly producing advertisements including slogans such as “air guitar-friendly” (clearly adult orientation right?).
Europe needs to regulate, and ban these products from finding their way to European markets. Nicotine is highly addictive, and there is absolutely no value to these products other than acting as a gateway to cigarettes, and even worse, harder drugs.
We call upon the EU Institutions to do their duty. Ban now, ban forever.
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