Are we losing Gotlandssnus?

[chadizzy1]

First, this is in no way meant to offend Herik or the folks at Gotland's or their marketing agenda. I understand the US is a new and exciting venture with a lot of untapped potential. I understand wanting to expand into the US.

But it seems like Jakobsson's is becoming a predominant brand and gradually Gotland's Snus and the cans are slowly fading away.

I'll admit, I put my Jakobsson's Flader in Gotland's Green cans. The Snus is the same, yes, but to me it will always be Gotland's Green. It's all about tradition.

To me, and others I've talked to, Gotland's Snus is about tradition. It's a strong name with a loyal following (as I've observed)

I'm writing this thread to appeal to the Gotlandssnus folks not to give up on the brand, or lossnus - as it seems most new ventures are leading towards portions.

Please keep it around, even as a premium brand if necessary. All great things are made by the proud tradition from whence they came and your brands are no different.

Just my two cents.

[TheOneandOnly]

I totally agree, Gotlandssnus Green was my first true snus love, and now it's gone forever!

[lxskllr]

I agree 100% Use the Gotland banner for los, premium, and perhaps experimental flavors, and keep Jakobsson's as the mainstream brand.

[GoVegan]

Jaks is meh and Gotlandsnus is good. If you need to get rid of something, let it be Jaks.

[Mawdryn]

Jaks is meh and Gotlandsnus is good. If you need to get rid of something, let it be Jaks.

My guess is that Jak's is where the money is, though. Can't blame someone for good business. Still, throw us a bone with some los!

[GoVegan]

My guess is that Jak's is where the money is, though. Can't blame someone for good business. Still, throw us a bone with some los!

I agree. Jaks is probably a moneymaker because they only give you 20 portions per can and they heavily promote it with free cans.

[Ansel]

I agree. We want artisan's snus...

[c.nash]

Gotlandssnus is good shit. If it falls by the wayside to Jax... I'll be sad.

[sharesnusinfo!]

Ok?! i do not understand this.. lets try to explain once again.

The Jakobsson´s Fläder is the same product as gotlandssnus Fläder! (no change in the product!)
Why transphere Gotlandssnus in to the Jakobsson´s brand?
- The can is more quality and you have a disposal lid.
- The brand is much more internationell sustanible, the brand is also a better design.
* we are workning with a marketing company that have been workning with brands such as,
http://www.bjornborg.com/webapp/wcs/...&storeId=10055
http://svenskaspel.se/p4.aspx?pageid=518
http://www.gotlandwhisky.se/Whisky_No_1.pab
and many more!

Why does Loose snus decreasing?
- the consumer to day regarding loose snus have gone from 70% loose snus users 15 years ago to 30% today and still keep on dropping!!
Loose snus is not the future!

But still why not a Gotlandssnus Brand?
- Swedish match does not have a Swedish match snus! why?
we want to marketing our company and we cant do that today when we have products (tobacco) in the same name as the company!

[Mawdryn]

- the consumer to day regarding loose snus have gone from 70% loose snus users 15 years ago to 30% today and still keep on dropping!!
Loose snus is not the future!

I don't doubt those numbers at all, and that's a real shame. I'm really afraid that when the loose goes, so do I...

[lxskllr]

But still why not a Gotlandssnus Brand?
- Swedish match does not have a Swedish match snus! why?
we want to marketing our company and we cant do that today when we have products (tobacco) in the same name as the company!

I disagree with this. The Gotlandssnus name can be used as the premier name for special products. It's the house name, and there's no disconnect with using it in conjunction with other brand names. It shows pride in who you are, and puts your name to the forefront. Perfect for products that are better, or different than the standard release. It doesn't matter if it's /actually/ better, or not. That's the marketing message you convey.

Swedish Match couldn't market gold bullion to a mobster. I wouldn't use them as an example for anything, unless you aspire to be a monopolist.

All in all, I think your marketing company has done a good job with the Jakobsson's name. They hit all the points I'd hit on regarding history, and tradition, and the tie in with Henrik's pedigree is a nice touch. The can graphics are first rate, and the tins have a distinctive design. Yesterday, I was admiring the label on the Jakobsson's mint. Very nice. It has a turn of the century appeal, with good font selection, and layout.

Is the Jakobsson's tin better than the Gotlandssnus tin? Define better. It's a prettier tin, but not as functional. Anyone who uses the Gotlandssnus tin recognizes the superiority of it's functional design. It might not be as eye catching for the n00bs, but those that know prefer function.

This can work with the marketing concept I stated above. Use the old name with the old tins for the special snus. No marketing, no bullshit. This is our special snus. That's why we put our name on it, and put it in the best tins we have. This snus is for the people that care about what really matters.

As far as lössnus sales prospects goes... You need to create the demand. If other companies are ignoring it, that means there's more room for you. Lössnus has a fairly hardcore following. Capitalize on that, and make the best lössnus in the industry. You don't have to sell it in every convenience store in the USA to be a success. Keep it in the tobacco shops, and high end liquor stores. Make it exclusive, like a good cigar. People aren't going to the 7-11 to buy good cigars, yet good cigars still sell. Each product category can bolster the other. Even if you aren't getting rich off lössnus, you're grabbing mindshare. Gotlandssnus for the premium market, Jakobsson's for every day...

[Mawdryn]

^^^^^Well said, Lx...

We disagree on the can comparison, though. I think the old cans are classier...I like the simple goat/sheep/whatever logo embossed in the top, I like the simple colors. I think simplicity/tradition work in this market. Example...V2's Phantom and Thunder. For the longest time, I refused to even look at those products in the webstore. Why? Because they were called "Phantom" and "Thunder"...they looked cheesy. For many of us, we already had to convice our significant others, and the general populace at large, that the product we were choosing to use was different than DIP. Names like Phantom and gaudy can designs didn't help the problem.

Offroad looks like a can of Kodiak Wintergreen. Gotlandssnus Gul looks like a tin of caviar. End of story...

[lxskllr]

^^^^^Well said, Lx...

We disagree on the can comparison, though. I think the old cans are classier...I like the simple goat/sheep/whatever logo embossed in the top, I like the simple colors. I think simplicity/tradition work in this market.

I'm with you. I was trying to look at it through someone else's eyes. My values seem to fall in a different place than other people. The Gotlandssnus tins have an artisan appeal, while the Jakobsson's is just neat, but perhaps a bit gimmicky.

I also generally agree with your assessment of V2 marketing/design. The only difference is regarding Phantom. I like the name, and it reminds me of the Rolls Royce Phantom. A shame it was positioned as a discount product :^D That's all moot though. They can't use the Phantom name in the USA. We get Rothbrix :^S

[chadizzy1]

This can work with the marketing concept I stated above. Use the old name with the old tins for the special snus. No marketing, no bullshit. This is our special snus. That's why we put our name on it, and put it in the best tins we have. This snus is for the people that care about what really matters.

As far as lössnus sales prospects goes... You need to create the demand. If other companies are ignoring it, that means there's more room for you. Lössnus has a fairly hardcore following. Capitalize on that, and make the best lössnus in the industry. You don't have to sell it in every convenience store in the USA to be a success. Keep it in the tobacco shops, and high end liquor stores. Make it exclusive, like a good cigar. People aren't going to the 7-11 to buy good cigars, yet good cigars still sell. Each product category can bolster the other. Even if you aren't getting rich off lössnus, you're grabbing mindshare. Gotlandssnus for the premium market, Jakobsson's for every day...

This ^ ^ ^ +10000000000

[c.nash]

I disagree with this. The Gotlandssnus name can be used as the premier name for special products. It's the house name, and there's no disconnect with using it in conjunction with other brand names. It shows pride in who you are, and puts your name to the forefront. Perfect for products that are better, or different than the standard release. It doesn't matter if it's /actually/ better, or not. That's the marketing message you convey.

Swedish Match couldn't market gold bullion to a mobster. I wouldn't use them as an example for anything, unless you aspire to be a monopolist.

All in all, I think your marketing company has done a good job with the Jakobsson's name. They hit all the points I'd hit on regarding history, and tradition, and the tie in with Henrik's pedigree is a nice touch. The can graphics are first rate, and the tins have a distinctive design. Yesterday, I was admiring the label on the Jakobsson's mint. Very nice. It has a turn of the century appeal, with good font selection, and layout.

Is the Jakobsson's tin better than the Gotlandssnus tin? Define better. It's a prettier tin, but not as functional. Anyone who uses the Gotlandssnus tin recognizes the superiority of it's functional design. It might not be as eye catching for the n00bs, but those that know prefer function.

This can work with the marketing concept I stated above. Use the old name with the old tins for the special snus. No marketing, no bullshit. This is our special snus. That's why we put our name on it, and put it in the best tins we have. This snus is for the people that care about what really matters.

As far as lössnus sales prospects goes... You need to create the demand. If other companies are ignoring it, that means there's more room for you. Lössnus has a fairly hardcore following. Capitalize on that, and make the best lössnus in the industry. You don't have to sell it in every convenience store in the USA to be a success. Keep it in the tobacco shops, and high end liquor stores. Make it exclusive, like a good cigar. People aren't going to the 7-11 to buy good cigars, yet good cigars still sell. Each product category can bolster the other. Even if you aren't getting rich off lössnus, you're grabbing mindshare. Gotlandssnus for the premium market, Jakobsson's for every day...

Can I Google+1 this?

Please Gotlandssnus, read this!!!!!!!!!!!!! lol