01 02 The Lab Series

[Markus and Joakim]

Hi,

We have recieved a lot of questions about the new products and we decided to sum it up here.

01 & 02 will be availible to purchase online from the 5th of October.

At this point we don't know if the product will be availible on the US market.

The long portion was developed specifically for the Lab Series and we really don't know if it will be adopted into other brands.

The portions are moist but trough a new innovation from the lab they are drip free like white portions. In essence this new technology has enabled us to produce a product which have the feeling of an original portion but with the no dripping characteristics of a white portion. 01 & 02 is a fusion of different characteristics from the two formats.

BR,
Joakim & Markus

[Veganpunk]

I'm kinda torn on long portions. In one way you wouldn't have to fold them, but (I know the U.S. Camel) they just don't feel like it's enough. I'll order some Lab when it becomes available to try.

[spirit72]

Re: 01 02 The Lab Series

At this point we don't know if the product will be availible on the US market.

But we shouldn't have a problem importing it through Swedish retailers, I'm thinking?

[chadizzy1]

Re: 01 02 The Lab Series

At this point we don't know if the product will be availible on the US market.

But we shouldn't have a problem importing it through Swedish retailers, I'm thinking?

BuySnus is taking preorders now.

[Owens187]

I, for one, like the shape of the long, thin, Camel portions. This shape in a 1 gram portion of General goodness would be perfect! So much easier to conceal at work!(I work in a Hospital that is absolutely communist on tobacco of any type)

[Markus and Joakim]

There will be no problem importing it from online retailers regardless of were they are located.

Best,
J&M

[snusjus]

Even though the "no-drip" feature is a trade-secret within Swedish Match, what process is used to make this possible? Is this feature achieved through the addition of chemical additives or a different portion material? I know its safe, since all the ingredients in snus must be approved by the Swedish government. However, I'm curious to know...

[chossy]

När finns de i detaljhandeln? Smakprov som på den gamla goda tiden hade suttit fint 8)

[snusjus]

När finns de i detaljhandeln? Smakprov som på den gamla goda tiden hade suttit fint 8)

01 and 02 are both available in Sweden and Norway at this time.

[snusjus]

This statement is purely of my opinion and does not necessarily represent the views of snuson.com or Swedish Match AB:

01 and 02 is the future of snus. The innovation of this particular product will set a standard for future tobacco products in the coming years. I would not be surprised if other snus manufacturers produce similar products (i.e. a different company may produce "Prototype" snus).

The innovations and the technology of 0102 is even more groundbreaking than "white" and "black" portions. In the near future, the demand for this snus will steadily climb, encouraging current Swedish Match brands to adopt the innovations and technology used in the 0102 brand segment.

On the other hand, current brands produce a vastly large amount of revenue, further conveying the "If it ain't broke, don't fix it" mentality. However, 0102 may create an unforeseen quagmire within Swedish Match; are consumers eager for a new innovative product that is superior to current brands, or will they stick with the current product they have been using for years?

In my opinion, I won't be surprised when the innovative features of 0102 are implemented into other brands. Perhaps there will be sub-brands, for example, "General 03" that will differentiate between traditional and innovative snus.

These are high times. I'm eager to see what the future holds.

[aj01]

"Other" brands copying 0102

The notion of other brands co-opting the 01/02 technology is almost moot as Swedish Match still controls almost 90% of the market for snus. This means that, in a Scandinavian Market of 230m cans per year, 207m come from SM. The rest is occupied by Skruf, BAT, Gallaher and Taboca (V2 and Gotland are never found in the market).


Perhaps if they have seen General's lifecycle aging beyond the stage where it can be reliably milked, 01/02 is meant to catch those who may leave it for something new, and keep them loyal to Swedish Match.

[Veganpunk]

I love the 01. Still gotta try the 02. The portion shape and no drip are amazing. (not to mention the great taste of the snus itself!) Good good SM!

[Markus and Joakim]

Even though the "no-drip" feature is a trade-secret within Swedish Match, what process is used to make this possible? Is this feature achieved through the addition of chemical additives or a different portion material? I know its safe, since all the ingredients in snus must be approved by the Swedish government. However, I'm curious to know...

Well, like your assumption the no-drip formula is something that the R&D department likes us to keep a secret. Can't say much more than that the tobacco blend and moisture content have been laborated with.

BR
Joakim & Markus

[kevin32]

I was surprised to find out these were also shorter, not just longer, thus giving the same thickness. I was hoping for a longer, just as high, thinner portion, would be more discreet. Either way, bang up job, I'll be ordering more of this for sure.

[Tristik]

Even though the "no-drip" feature is a trade-secret within Swedish Match, what process is used to make this possible? Is this feature achieved through the addition of chemical additives or a different portion material? I know its safe, since all the ingredients in snus must be approved by the Swedish government. However, I'm curious to know...

~~
If regulations there are anything like the U.S., then ingredient labels must be listed in order of quantity.

If you notice, most snus puts Vatten (water) first, then tobacco.

02, at least, puts Tabacco first, then vatten.

So maybe it's mostly a moisture content thing.
~~