This showed up in my google alerts for Swedish Match
http://idar.body16chat.cn/building/445178
Standard run of the mill press release... blah blah blah... even has the standard about the company biography paragraph.
Why is snus not mentioned once in the whole piece?
Why is General™ not listed among the "Some of our well known brands include.." ?
Is Swedish Match trying to keep snus a secret in America? A Press Release seems like the perfect place to atleast mention the brand names (General) and the product (snus) you are trying to create awareness for in America.
http://idar.body16chat.cn/building/445178
Swedish Match Announces New VP of Sales
Swedish Match North America, a subsidiary of Swedish Match AB, today announced the promotion of Gary Poehlmann to the position of Vice President Sales of Other Tobacco Products (OTP).
Poehlmann joined General Cigar Company (GCC) in 1997 and moved to Swedish Match North America as Director of National Accounts following the acquisition of GCC’s mass market cigar business in 1999. He became Senior Director of Field Sales in 2006. “Gary has done an outstanding job throughout his tenure with us,” according to Rich Flaherty, Chief Operating Officer for OTP. “I am confident our sales organization will thrive under his leadership.”
Poehlmann replaces Dan Carr who has joined Swedish Match’s General 00004000 Cigar team as Senior Vice President of Sales and Marketing.
About Swedish Match:
Swedish Match is a global Group of companies with a broad assortment of market leading brands in smokeless tobacco, cigars and pipe tobacco, matches and lighters. Some of our well known brands include Red Man, Timber Wolf, Longhorn, Macanudo, Partagas, Cohiba and Borkum Riff. Swedish Match North America, headquartered in Richmond, VA, with manufacturing facilities in Owensboro, KY, Dothan, ALA, the Dominican Republic, and Honduras. For more information visit the website at www.SwedishMatch.com.
Author Information
Sandy Fowler-Jones
Swedish Match North America, Inc.
Swedish Match North America, a subsidiary of Swedish Match AB, today announced the promotion of Gary Poehlmann to the position of Vice President Sales of Other Tobacco Products (OTP).
Poehlmann joined General Cigar Company (GCC) in 1997 and moved to Swedish Match North America as Director of National Accounts following the acquisition of GCC’s mass market cigar business in 1999. He became Senior Director of Field Sales in 2006. “Gary has done an outstanding job throughout his tenure with us,” according to Rich Flaherty, Chief Operating Officer for OTP. “I am confident our sales organization will thrive under his leadership.”
Poehlmann replaces Dan Carr who has joined Swedish Match’s General 00004000 Cigar team as Senior Vice President of Sales and Marketing.
About Swedish Match:
Swedish Match is a global Group of companies with a broad assortment of market leading brands in smokeless tobacco, cigars and pipe tobacco, matches and lighters. Some of our well known brands include Red Man, Timber Wolf, Longhorn, Macanudo, Partagas, Cohiba and Borkum Riff. Swedish Match North America, headquartered in Richmond, VA, with manufacturing facilities in Owensboro, KY, Dothan, ALA, the Dominican Republic, and Honduras. For more information visit the website at www.SwedishMatch.com.
Author Information
Sandy Fowler-Jones
Swedish Match North America, Inc.
Why is snus not mentioned once in the whole piece?
Why is General™ not listed among the "Some of our well known brands include.." ?
Is Swedish Match trying to keep snus a secret in America? A Press Release seems like the perfect place to atleast mention the brand names (General) and the product (snus) you are trying to create awareness for in America.
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